Funnels Call Funnel Leak Map Notepad
Where the funnel is leaking:
Funnels.com · book-a-call funnel · last 30 days:
CPM
$30 to $80
$146
LCTR
2%
4.65%
Clicks to
booked calls
3 to 5%
3.11%
Show rate
60%
?
Close rate
25%
?
AOV
?
1.8x too high · fix this first
By country (cost per booked call):
🇨🇦
Canada
$80
17 calls
🇬🇧
UK
$178
8 calls
🇺🇸
US
$542
3 calls
The ads work. People click at
double the target and book at the
right rate. The leak is the cost
of getting seen, mostly the US.
Next we need show and close rates.
blue = target
green = on target
orange = just off
red = well off
? = need your numbers